Websites have evolved into something so much more than just text and information on a page. Users today expect your website to entertain them, deliver quality and offer an intuitive, comfortable overall experience. Everything from the aesthetic of your site to the placement of your CTAs can impact how long visitors stay on your page. Fortunately, it is easy to make your website more user-friendly. For Digital Marketing Services Check Vivid Digital
1. Make your site responsive
With more than half of online searches coming from mobile devices, in order for a site to be user-friendly, it must be mobile-friendly. A responsive website gives every user a flawless online experience whether they’re viewing your site from a desktop, tablet or mobile device. Now how exactly do you go about making your website responsive? All SAGE websites are now responsive with just a few clicks.
2. Speed It Up
Web users expect your site to load at lightning speed, even on mobile devices. About half of them say they expect a website to load within two seconds and will abandon one that doesn’t load after three seconds. Speed indeed does matter when it comes to keeping visitors on your site so they can see if they want to do business with you.
There are some tools out there that will allow you to check your site speed, including Pingdom and Google’s Page Speed Insights. These sites will also give you tips on how to speed up your site. Two simple things you can do to start are checking your server’s speed and optimizing any images.
3. Place your logo in the top left
Your website absolutely must have your logo on it! Research shows the top left is the best place for your logo because this is where people’s eyes go first. If you don’t have your logo clearly displayed on your website, not only are you missing a prime branding opportunity, but you could also be confusing visitors who may think they’ve stumbled upon the wrong company’s website.
4. Provide In-Depth Information
When a site visitor lands on your page, they want to get the information they need to make an informed decision about your product or service. If the visitor has to hunt for this information, they may assume you’re hiding something or grow frustrated and leave for a competitor’s website. The more in-depth and accessible you can make information on what you have to offer, the better.Look at Medical Guardian’s buying guide. They understand someone looking for a medical monitoring device likely has concerns about the effectiveness of the device. After all, you are putting your loved one’s life in their hands. They provide an in-depth buying guide for their customers that answers any questions the consumer might have, including the cost of a medical alert system, the support, the certifications of the monitoring center and even how installation works.
5. Include your contact information
If there’s one thing your website needs, it’s your logo. But if there are two things your website needs, it’s your logo AND your contact information. Without your contact information easily accessible on your website, you could be missing out on a lot of potential business. People are not going to work very hard to find this, so make sure it’s in an obvious place on your website. SEO Services in Hyderabad visit here
The more information you include, the better because it allows people to contact you in whichever way is most convenient for them. A phone number, email address and business address will usually do the trick, but it doesn’t hurt to also include your hours of business so people know when they can reach you.
6. Make Navigation Intuitive
When a visitor lands on a website, they often look to the navigation bar to orient themselves with the page. The navigation bar is essential because it follows the site visitor throughout their journey on your site and serves as a tool to go back to the landing page.
At the same time, you need to limit the number of categories in your navigation bar, so it doesn’t become overly bulky—you should also place it in the same location on every page. Conduct some A/B testing with your bar, trying slightly different positions, tab arrangements, and even wording. This will tell you what users prefer and what works best for your site.
7. Add your products
Let’s say you need branded red and white raglan tees for an upcoming company softball game. You’re looking online at a handful of companies in the area who sell branded tees. A few of the company’s websites show that they sell the exact tee you’re looking for. Are you going to call the other companies to see if they also sell the tee? No! You’re going to save yourself the trouble and go with one of the companies you already know that has it.
SAGE PromoSearch allows you to add any and all of the products from the SAGE database to your website automatically. This can increase your sales by allowing your web visitors to browse through products on your website.
8. Choose Color Carefully
Choose the colors for your website carefully. You need a perfect balance between beauty and clarity. Not only does your color palette need to make sense for your industry, but the contrast between the background and text needs to be enough that the visitor can read text easily and not strain the eyes.Look at the bold colors the Van Gogh Museum uses on its website. The pop of red and the vibrant colors in the painting used for the background draw the eye of the user. Because the industry is art, the site can get a little more creative in the colors they use, combining colors for a palette that a more conservative industry, such as banking, wouldn’t use. This combination works well for this particular site. Although the white text on the partial cream background does not work well, the rest of the site is spot on.
9.Don’t make someone pick up a phone to get information
The more digitally dependent people become, the less we like having to do something as manual as making a phone call. Most of your visitors’ questions will be about products. They’ll want to know the material, the available colors, the imprint size and countless more answers. You could manually add all of this information and make sure you’re continuously keeping it up to date. Or you can use PromoSearch and all of the products from the SAGE database will automatically be added to your site, along with all of the product information..
These are just a few of the ways you can instantly improve the usability of your website. Some other suggestions include improving your site’s navigation and speeding up your site’s load time. Don’t have time to make these improvements? No worries, you can still have a top-notch website. Just subscribe to a SAGE Maintenance Package and let one of our professional web developers know what you would like done. They’ll keep your site in tip-top shape and make sure you’re getting the results you want.