Some elements — when incorporated thoughtfully — help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it’s not necessary to include every trend that comes about on your website, many of them have the potential to improve your visitor’s experience. Download our free website redesign template here for even more tips on creating a modern web design. But with so many options to choose from, it can be challenging to determine which ones are really worth considering. To help you narrow your focus, we’ve detailed eight important elements of modern website design that you can include to improve your site’s performance. Digital Marketing Companies in Hyderabad visit Vivid Digital
8 Modern Website Design Elements and Trends
Unique and Large Typography
Most companies have a particular font or typography that they use to help their customers immediately identify them versus their competitors. In recent years, designers have received a larger selection of fonts to choose from, making it easier for brands to more accurately express themselves through typography.
For example, The New Yorker is recognized instantly through their use of unique font, Adobe Caslon Pro. While more unique fonts, such as Blokletters-Balpen, have begun to be used by startups and technology companies like Zero.
Large & Responsive Hero Images
You don’t have to go far beyond the popular publishing website Medium.com to see an example of a large hero image: Large images such as this one do away with the concept of above and below the fold. By focusing on just the image with text rather than a CTA or social buttons, Medium creates a strong visual experience that encourages you to scroll down to read more.
Large hero images are also often placed in the background with text and other content overlaid on top, like on Uber’s website. Regardless of the approach you utilize, large images can help visually tell your story without having to rely on just text.
Videos that automatically play in the background can add a lot to a page. They can be used to tell a story and significantly reduce the amount of other content that is needed to explain your business.
Let’s take Wistia’s website, for example. When you land on their homepage a large video automatically starts playing in the background, and by clicking on the play button, you get a deeper look at Wistia:This background video serves as a brilliant way to get the visitor engaged to click-through to the main video.
In 2013 Apple fundamentally shifted to flat design. Simply put, flat design is any element that does not include or give the perception of three dimensions, such as shadows. Not only is flat design is easier for users to comprehend, but it can also load more quickly on websites without complicated or overly-technical elements.
Following in Apple’s footsteps, many other organizations — both large and small — have shifted to flat design. However, company’s like Uber have put their own spin on the style by adding subtle shadows and dimensions. As you can see in the image below, the boxes have an element of depth with shadows around them, without overdoing it:When you scroll over any of the boxes on the Uber homepage the shadow disappears and relieves the image behind it. For SEO Services Check here
It’s likely that most websites you come in contact with have a long menu of options to choose from. The advantage of this is that the menu can take the visitor directly to where they want to go. However, the disadvantage is that they generally take up a ton of valuable screen space.
The hidden, or hamburger, menu changes this. This menu was common in web applications before making it’s way to web design — even in Google Chrome you can find a hamburger menu on the right-hand side.
Giant Product Images
You may have noticed that many B2B websites are starting to display large product images on their sites to highlight different features or parts of their product. This is no coincidence.
To give you a better idea of what we’re talking about, let’s take a look at the product page for the Vivid Digital Website Platform:There is a large featured image at the top of this page, and as you scroll down the page there are additional in-depth product images. The images are also responsive which aims to ensure an optimized experience for viewers coming from different devices, as we mentioned earlier.
With the rise of Pinterest, designers and marketers alike have become fascinated with cards. Individual cards help distribute information in a visual way so the visitors can easily consume bite-sized pieces of content without being overwhelmed.
Brit + Co’s homepage serves as a great example of card design in action:By breaking up different pieces of content into cards, users can pick and choose which articles they want to expand. This helps to keep the homepage feeling clean and organized, without relying on a ton of text.
Short Product or Feature Videos
In addition to background videos, companies are also beginning to use short product or feature videos to highlight a specific use case. These short videos are great at bringing your solution to life, while not overwhelming the visitor with a long experience that they must sit through.
A strong example of this comes from the folks at InVision. They display this short illustrator of how easy it is to use their product by dragging-and-dropping a design directly on their homepage: