What Is SEO & What Practices To Boost Ranking


Most of the search engines like Google use their algorithms to rank the websites according to any search term or qurey, and with this a term called SEO comes in action.

A. Search Engine Optimization is a method or technique that is used to increase the ranking of a website in Search Engine Result Page (SERP) of different search engine like Google, Yahoo, Bing, Ask etc.

Types of SEO

Hmm, now you are aware of what SEO exactly is, so to increase your ranking in google search you need to optimize your website/blog in a such way that bots of search engines will able to understand your webpage.

A. On-page-optimization

B. Off-page-optimization

Now, let’s discuss the both type of SEO tactics in detailed and learn some Best SEO Practices whihc you can use to increase your ranking.For Digital Marketing Companies Check Vivid Digital  

On Page Optimization

On page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. This is totally dependable to the content and design of the website.

Here is list of most important checklist which you must go through to improve your on page SEO.

A. Page Title

B. Meta Description

C. Meta Keyword Tag

D. Keyword Research

E. SEO friendly URL Structure

F. Body Tags (H1,H2,H3 etc)

G. Keyword Density

H. Internal Linking

I. Sitemap

Off Page Optimization

Off Page SEO refers to singnals your website getting from other places on world wide web, in simple words you can understand how popular is your site over internet.

Link building is the most popular and effective Off Page SEO Tactics, on the other hand google opposes any type of link building strategy. SEO Agency in London visit here

But the reality is that if quality sites are pointing towards your website then your site’s authority will increase and it will boost up your organic ranking. This is not affected by the content and usually takes some time to get improve.

A. Guest Blog Posting

B. Social Media Profiles

C. Business Listing

D. Social Bookmarking

E. Profile Creation

F. Forum Posting

G. Article Submission Sites

H. Blog Commenting

I. Competitors Backlink Analysis

J. Broken Link Building

K. Web 2.0 Sites


At the end i would like to say that the most important SEO tactices you can apply to your site is by providing good quality contents. The time you starts providing high quality contents google will automatically boost up your ranking but keep in mind that the on page optimization of your site must be done.